Only what you need for your baby. Really. (OK – and some fantastic things you don’t that are pretty cool.)
Hooray for the Swedes! H&M has opened a big baby/kids section on the third floor of the Westfield Center, just outside Bloomingdales. (Borders’ old space, I think – sad to see them go…)
While I’ve loved their kids clothes (especially the pricing!), braving the Powell St. store’s crowds, disorder, and unbelievably cramped kids department has put a damper on my willingness to shop with them. You have to really want it to go over to Union Square at all, let alone join up with the tourists and lunchtime shoppers on H&M’s crowded floors.
The new space is the opposite of all of that: open, organized and well-folded, you can see everything they have and – amazing! – if they have your child’s size. This would seem like a basic store requirement, I know, but apparently not when you can get a tiny floral shirt for $4.95!